Nike Set to Sponsor First Gay Athlete

Nike wants to sponsor the first openly gay athlete to come out on a professional sports team.  According to Rick Well, the former Phoenix Suns executive who came out as gay in 2011, says the company is ready.  According to a report in Bloomberg,

“…the first openly gay team-sport athlete — provided he’s a recognizable name — would earn millions in endorsements and speaking engagements from companies seeking to capture more of a U.S. lesbian, gay, bisexual and transgender adult population whose annual buying power he pegs at almost $800 billion.”

It sounds like the incentives for the first gay athlete are growing.  I could have never imagined how quickly minds have changed.

read the entire article here.

Imagine, one day soon, gays will be “so 2013”!  Sounds wonderful to me!