Rainbow Doritos Debut In Support of LGBT Youth

Over the years, we’ve seen everything from cookies to beer don the rainbow colors in honor of gay pride. This week, Doritos hopped on the bandwagon with the tagline, “There’s nothing bolder than being yourself” along with new limited-edition Doritos decked out in rainbow colors. But it’s all for a great cause. The festive chips can be yours if you make a donation of $10 or more to the It Gets Better Project, a non-profit devoted to improving the lives of LGBT youth. According to the Advocate, “With each donation, the Pepsico-owned food company Frito-Lay will ship you one bag of Doritos Rainbows chips from its limited supply. Doritos also encourages donors to share how it gets #BoldAndBetter on social media outlets like Facebook or Twitter.” The chips will not be sold in stores and are expected to sell out as limited edition food items are hotly sought after items.

“Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest,” Ram Krishnan, chief marketing officer for Frito-Lay said in a statement. “With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.”